Ayrum is a town located in the northern part of Armenia, in the Tavush  Region and borders on Georgia. It is situated on the shores of Debed river, about 550 meters above sea level and 206 km (128 mi) northeast of the capital Yerevan, 73 km (45 mi) north of the administrative center Ijevan.

The city's climate characterized by cold, snowy winter and mild summer. Ayrum has a population of 2,000. 

The name of the city is derived from the Armenian word which means "burning". According to Encyclopedia, the area has been called  Ayrum after being burnt by the enemies a long time ago. The area of the modern-day city was part of ancient Gugark which was the 13th province of Greater Armenia. The eastern part of Ayrum was a part of the Koghbapor canton.

In 1937 the settlement founded as a small village called Banavan, which was within the Noyemberyan raion of Soviet Armenia. It was founded mainly for the workers of a newly-established food canning factory which was located near the town. The village has grown as an important center for the food-processing industry and finally in 1960  has got the status of an urban-type settlement. 

During excavations in Ayrum's area were found the remains of a Bronze Age cyclopean fortress, ancient mausoleums and ceramics and little statues of people, horses that date back to 7th millennium BC. These statues express the life and the customs of that era.

The locals are ethnic Armenians whose ancestors came from Yerevan and the village of Archis during the 1960s. They are involved in agricultural activities and the production of canned food: "Ayrum Cannery" has been working since 1937 and the "Ayrum Fruits" food-processing factory since 2014. In recent years, a zeolite processing plant "Zeolite Pro" was opened in Ayrum.

In 2016, Ayrum was enlarged including villages of Archis, Bagratashen, Debetavan, Deghdzavan, Haghtanak, Lchkadzor and Ptghavan. Ayrum has a house of culture and public library.